Branding is the perception of how an organization and/or product is regarded by the outside world.
Creating conversations that lead to ideas and result in solutions.
According to Infographic World “90% of the information transmitted to the brain is visual.”
What information does your statement transfer to your customer’s brain?
Is it, “Here is some helpful and relevant information about your account,” or does it say, ”I’m legally required to send this information to you, so here it is?”
"Good morning. It's 7 A.M. The weather in Malibu is 72 degrees with scattered clouds. The surf conditions are fair with waist to shoulder highlines, high tide will be at 10:52 a.m." This was our first introduction to Iron Man’s virtual assistant, Jarvis, in the Marvel Cinematic Universe during 2008’s Iron Man movie. Take 28 seconds and watch the clip for yourself. It’s okay. I’ll wait.
At first Jarvis seemed like nothing more than a custom Alexa, Siri, or Cortana. What else would you expect from a genius, billionaire, playboy, philanthropist?
I love seeing the evolution of logos. My dad is a big John Deere fan, so I’ve been intrigued by the different iterations of their logo since I was a boy. The AT&T Logo is another one I’ve watched and referenced for years. In it you can see their shift to a global brand. There’s also Twitter, Pepsi, Apple, McDonald’s, and Mercedes. In fact, if you do a search for “evolution of famous logos” you’ll see a lot of changed branding. As companies evolve, their logo must advance with it.
Our company has evolved dramatically, and our image needed to catch up.
A customer statement gives you another opportunity to speak to your customers. Your sales reps may not get a call back, or a gatekeeper might prevent you from popping in to their office, but a statement is not only invited in, but given attention. Here are six tips to make the most of this unique marketing opportunity.