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Audrey Guinn

4 Steps to Establish Your Brand

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Audrey Guinn

Brand: a set of distinctive characteristics that establish a recognizable image or identity for a person or thing:


The golden arches, the white swoosh, the yellow shell with a red border. All three of these images have one thing in common. It’s not that they are owned by the same company. No, they all represent a well-known brand that you can identify just by seeing their logo.


When you think about a brand or establishing a brand you need to keep these four key factors in mind.


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