If you’re a business owner or someone in marketing, you have several channels available to reach prospective buyers. Because of that, it’s easy to understand why direct mail marketing, a tried-and-true method, is often overlooked. While this may seem like a thing of the past, it’s a proven and effective way to reach buyers. Here are some reasons why direct mail marketing is still relevant and why you should include it in your marketing plan.
Creating conversations that lead to ideas and result in solutions.
Attention, Attention there is a SALE on aisle 3 at your local Post Office.
Reduce Postage Expense by up to 28%
If you’re like me, you love a good SALE. What if you could do that at the Post Office? You could just drop your bulk mailing on the counter, and whisper “Mr./Mrs. Postmaster I would like to have a discount please,” and BOOM you magically receive 25% off. That’d be good enough to share with your friends, right? You might even go viral.
“Make a statement!” “Step out of the box!” “Be original!” These statements are things that all businesses try to do. If they want to be successful, they need to be ahead of the competition. As a result, people are always trying to find new ways to make their business be the best.
According to Infographic World “90% of the information transmitted to the brain is visual.”
What information does your statement transfer to your customer’s brain?
Is it, “Here is some helpful and relevant information about your account,” or does it say, ”I’m legally required to send this information to you, so here it is?”
"Good morning. It's 7 A.M. The weather in Malibu is 72 degrees with scattered clouds. The surf conditions are fair with waist to shoulder highlines, high tide will be at 10:52 a.m." This was our first introduction to Iron Man’s virtual assistant, Jarvis, in the Marvel Cinematic Universe during 2008’s Iron Man movie. Take 28 seconds and watch the clip for yourself. It’s okay. I’ll wait.
At first Jarvis seemed like nothing more than a custom Alexa, Siri, or Cortana. What else would you expect from a genius, billionaire, playboy, philanthropist?
We’ve all been there. An event is coming up and even though it is days or weeks away, dread is setting in. For me, and millions of other kids I’m sure, that event was always the first day of school. Perhaps you have the same feeling when it comes to tax notice season. There it is, Christmas, and all you can think about are the thousands of tax notices you’ll be processing in the coming weeks. If this is you, know that there is a solution. Tax Notice Solution by Automail.
Brand: a set of distinctive characteristics that establish a recognizable image or identity for a person or thing:
The golden arches, the white swoosh, the yellow shell with a red border. All three of these images have one thing in common. It’s not that they are owned by the same company. No, they all represent a well-known brand that you can identify just by seeing their logo.
When you think about a brand or establishing a brand you need to keep these four key factors in mind.
I love seeing the evolution of logos. My dad is a big John Deere fan, so I’ve been intrigued by the different iterations of their logo since I was a boy. The AT&T Logo is another one I’ve watched and referenced for years. In it you can see their shift to a global brand. There’s also Twitter, Pepsi, Apple, McDonald’s, and Mercedes. In fact, if you do a search for “evolution of famous logos” you’ll see a lot of changed branding. As companies evolve, their logo must advance with it.
Our company has evolved dramatically, and our image needed to catch up.